Use the media to raise your profile

It can be tempting to spend a lot of money on billboard and media advertising. Yet it’s perfectly possible to obtain free exposure through effective public relations. And that media coverage greatly enhances your credibility because you got there on merit rather than paying for an ad.

Or maybe you want to influence politicians. Politicians see the news media as a barometer of public opinion – if an issue gets a lot of media coverage, it goes up their priority list.

  • Think about your overall strategic aims – a pro-active media approach should be helping you to meet those goals, rather than just ‘publicity for publicity’s sake’.

  • Think about your target audience – what media do they consume? Look at those media outlets, and ensure your media relations is tailored to their needs and style.

  • Aim to pro-actively generate publicity in all relevant media outlets once every 2-3 months, with a little additional targeting of specific outlets in-between. Unless you’re Victoria Beckham, you can have too much media exposure – which means journalists and the public tire of you.

  • Try to make your publicity material helpful to the public – bullet-point advice tips are a really good addition to a press release which will often get used by the print media.

Find out more about how we can assist you with public relations and communications strategy.